The MAPS Content Matrix

Five pillars. Four stages. Three ideas each. That's 60 content ideas — a full month of showing up — mapped in one sitting. This is the "30 days of content in 30 minutes" exercise, built to fill itself in.

How this works ▼

Step 1 — Name your 5 pillars. Pillars are the handful of topics you talk about on repeat. Building a course or program? Use your modules. Selling a guide or mini-training? Use each key step. Stuck? Answer these:

What are the 3–5 main topics inside your specialty or your online offer?
What 3 things does your dream client need to believe before they'll buy?
What are they doing wrong right now that's keeping them stuck?
What quick wins or simple shifts build trust fast?
What personal stories, client moments, or lessons can you share?

Step 2 — Run each pillar through MAPS. Magnetize (make them feel seen), Authority (teach and build trust), Possibility (show what's possible), Sell (invite the next step). Write 3 ideas per stage — or hit Need a spark? under any stage and click a starter to drop a proven template right into the box.

Step 3 — Export. Copy it, download it, or print it, then load it into your content calendar and start posting.

0 / 60 ideas

Name your first pillar to begin.

Step 1

Your 5 content pillars

These are the topics you'll build everything else on. Keep them broad enough to never run dry.